Product Information / Experience Management (PIM / PXM)

When e-commerce sites, marketplaces and other channels come together, a complex product management process emerges. On the other hand, maintaining the up-to-dateness of this process also stands as an issue that is increasing in importance.

Today, fast solutions are produced for certain needs through APIs. But; In addition to stock and price updates of products, the process can become impractical and require a lot of resources when the needs such as performing tests on images and explanations and creating offers suitable for channels are taken into account.

PIM / PXM; It is a central control tool that facilitates the collection, management, enrichment and distribution of product information, cataloging these products and forwarding them to other sales (stores, e-commerce sites, etc.) and distribution channels as needed. This distribution according to business needs; It can also differentiate according to different languages ​​(multi-lingual data) and regions (multiple geographic location).

PIM / PXM systems; It can execute the changes made on the data unilaterally and/or bidirectionally between sources and targets according to the business needs. It generally includes services focused on B2C (Business to Consumer) and B2B (Business to Business) companies that sell through various sales channels. If you need to group;

• Wide product range and/or complex data set management

• Frequently changing product specifications (price, variation, description, stock, etc.)

• Increasing number of sales channels (marketplaces, applications, distribution points, etc.)

• Mixed IT infrastructure (numerous data sources and formats)

• Online business and electronic order processing

• Various local and localization requirements

Relation of E-Obje and Customizable PIM / PXM Needs

With E-Obje's flexible object design and integration tools, you can quickly implement your PIM / PXM objects that are only suitable for your business needs. You can share your product data in the desired format with the desired channels (GET Rest API).

Instead of choosing PIM / PXM package products that contain features that you do not need or that you may not use in the future, only the objects and APIs you need in the Product Information Management, Digital Asset Management, Product Content Syndication, Global Data Synchronization Network, Enhanced Product Content, Chat, Social Commerce fields. You can design your customizable PIM / PXM needs in a faster, simpler and less costly manner.