Manufacturers often deliver their products to the final consumer through dealers. Dealers; There may be retail businesses that sell the products of more than one supplier, or there may be authorized retail businesses that sell the products of only one supplier company. Some authorized dealership systems are also called Franchising. Instead of creating a chain of dealerships under its own brand, each firm acquires retailers. (Corner is a term used for dealers that give a special place to the brand they are the supplier of in their own store. These special places are usually the departments with brand identity.)

Some companies prefer to work with wholesalers because they are afraid of working with retail dealers or not being able to make collections. Wholesalers can also be called main dealers or distributors.

Dealers, which are retail businesses, buy the products of more than one company (some of which are competitors) either directly from the company or from wholesalers. Some companies may also call the chain markets where they supply products as dealers.

Creating a dealer chain and managing the dealership system is a critical process. You need to find businesses or entrepreneurs who can sell your product in every region, city, or even district. It is important that you also maintain good trade and communication with existing dealers. This business should be based on a win-win philosophy, and the dealer should be happy to sell your products. For this, they expect good service from you.

The dealers are the corporate customers of the company and are the partners of the company serving the final customers. They are just as important as the end customers.

There are basic issues to be considered in dealer management:

• Product catalog and price list

• Dealer's income

• Discount

• Turnover bonus

• Payments

• Link checks

• Collection Analysis

• Letter of guarantee

• Shipping

• Return

• Campaign Subsidy

• Zone protection (optional)

• Dealer targets

• Product display

• Visual availability

• Visiting Dealers

• Information and education

• Dealer meetings

• Fair invitations

• Announcing your dealers to consumers

• Human relations with the dealer

• Dealer agreement

Providing good service to dealers; A fair approach is made possible by determining commercial principles, establishing the "win-win" principle and a strong automation system.

With the E-Obje system, it is faster and less costly to set up / manage your Customizable Dealer Management System (B2B Portal), which is the most suitable for your business model and consists of only the functionalities you need.